Search Engine Optimization (SEO) – Some of Our Different Techniques

Below is additional information about some of the different SEO techniques that we use while optimizing your website. These include having well written content, link building, directory submissions and local map results as a part of your search engine optimization. Keep in mind that these are only a few of the techniques we offer. Each website that we optimize will need to have its own combination of techniques, depending on the goals of the optimization. Contact us for additional information, or to schedule a consultation with one of our Search Engine Optimization Professionals today.

Content – Informative, Well Written Articles and Webpages

The content of your website is arguably the most important factor when it comes to increasing your search engine rankings. Websites with little or none, or poorly written content will fare badly when it comes to rankings. Search engines work by analyzing the content of as many websites as they can, ranking and comparing the content of those websites together, and deciding which is the most relevant to what the user is searching for.Not only are search engines quick, they’re smart too. It has been said that search engines take grammar, punctuation and spelling into account while deciphering the rankings; and for good reason. Articles that are written clearly and relevant to the topic on-hand can answer many common questions very quickly. Remember too that using proper organization of your content–by using items like titles, and headings–will help “instruct” search engines that the content following it will be relevant.

Link Building – Getting to Know Everyone on the Internet

Some people think that Google is a “popularity contest”; and to a certain extent, it is. If my website has thousands, or hundreds of thousands, of inbound links from other websites with relevant keywords or phrases in “John Smith’s” search term(s), I just might win.

It is commonly known that engines seem to decide that, when one page links to another, it is effectively recommending this website to others. It may be easier to think of  inbound links as votes. The prominence of the site casting the vote is also taken into consideration. Inbound links from popular sites will always trump the little guys, but they still help. Be careful though to avoid inbound links from sites commonly known as “link farms”. These types of inbound links not only do not count for you but can count against you and negatively effect your websites’ rankings.

Business Directory Submissions – The Internet’s “Yellow Book”

There are many different directories throughout the internet that have one goal; list as many different businesses as they can so that their users find what they are looking for. Only within the past decade or so have we have begun to shy away from using phone books , opting to quickly “Google” what we need to find. Including your business within as many of these (relevant) directories as possible is the main goal of business directory submission. For directories that allow for more than the common “name, address, and phone” , usually a website URL is included in your listing. Using these directories can be an important factor for both inbound traffic and links.

Local Map Results – Maps, Directions To, Navigation

The convenience of online mapping (as well as GPS) has aided computers and mobile devices to enable a new understanding of the world around us. Have you used Google Maps to find a restaurant, specialty store or doctor’s office nearby? Companies that have listed their business’ profile in these maps can generate a large amount of inbound traffic quickly and easily. In most search engines (Google especially), relevant keywords with location data will display “map results” on the first page of their results. Submitting and optimizing your business’ profile in the maps and directories is vital to your online presence.