When Search Engine Optimization isn’t enough, Internet marketing can help boost your traffic quickly and efficiently. There are a number of different techniques when it comes to internet marketing, and these are discussed in greater detail below. Estimates vary when it comes to conversion of your internet Marketing dollars, but a 300-500% conversion is not unreasonable to expect.
This decade has seen rise to the “Social Network”. These networks can be invaluable when it comes to creating traffic for your website. Sharing information about you, your company or your products through social media sites such as Facebook and Twitter can be a quick, easy, and free way of advertising. Smith-Digital will help you establish a presence within these sites, and even manage your posts and content within your account.
Open Web Directory Listings
Along with our Search Engine Optimization (SEO) Services, we offer management of paid network or directory listings. Depending on your industry or services, there may be a number of directories are worth paying a listing fee to be included. The clientele of these sites will normally trust the engine to provide them with the results they need. This is especially true for individuals or companies in the medical and law fields. Other service related sites offer professionals who are “tested and true”, or provide ratings and additional information for consumers before offering them as a result.
Local Map and Business Directory Marketing
According to Google Places, “97% of consumers search for local businesses online”. Is your business listed in the local map and business directory of your favorite search engine(s)?
Local Map Results – Increase Traffic!
When prospective clients are using search engines with local map results to find what they need, having your business listed (and optimized) is very important. Depending on the amount of competition, your listing may need additional optimization. This is necessary to increase relevancy to specific keyword or phrase searches.
Local Service Directories
Companies like The Better Business Bureau (BBB), Service Magic, and Angie’s List include members in their public directories. Additional functionality, like ratings and reviews, can also increase your internal rankings within these sites. Businesses that have better reviews, and show positive feedback from more clients, will naturally rank higher.