How Important is Content?

Content is the “holy grail” when it comes to search engine optimization. If Google’s computers (not humans) can pick and choose the very best, relevant sites and rank them for you to see, it safe to make the statement “content is very important when it comes to search engine optimization”. Don’t be misled by companies or individuals who try to promote link building or directory/press release submissions before writing and optimizing your content; regardless of how many inbound links or press notoriety you have, your site simply cannot rank well without a decent amount of well written, relevant content.