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What is HTML?

The acronym HTML stands for “Hyper Text Markup Language”. HTML has been the publicly known standard web programming language since the early 1990’s. HTML has had many different versions, and the language as a whole continues to be developed and improved upon. HTML5 includes abilities now to do things that used to only be able […]

What is a CMS?

The acronym “CMS” in web design talk stands for “Content Management System”; the name implies the ability to manage the content on your website without much knowledge or understanding of HTML, CSS and other web programming languages. A CMS is useful for companies or individuals looking to regularly update their website on their own, without […]

How Important is Content?

Content is the “holy grail” when it comes to search engine optimization. If Google’s computers (not humans) can pick and choose the very best, relevant sites and rank them for you to see, it safe to make the statement “content is very important when it comes to search engine optimization”. Don’t be misled by companies […]

How Do Search Engines Work?

Search Engines use proprietary algorithms–normally regarded as “highly secret”–to calculate a number of components of your overall ranking score. Though the algorithms vary from search engine to search engine, it is commonly known that all of the following are taken into account: content (and the optimization thereof), images, links (both internal and external), page titles, […]

SEO Houston, TX

SEO Houston TX Call us “seo houston tx”; Smith-Digital provides Search Engine Optimization (SEO) and to its clients in Houston TX. It can be difficult to find a company that does Search Engine Optimization properly. That is, without using “black hat” techniques like keyword stuffing, links farms, and repetitive social bookmarking. Smith-Digital only uses proper […]

Organic vs. Paid Ranking

Organic vs Paid Search Engine Rankings Which is better? It is estimated* that more than 3 out of 4 search engines users choose organic results over paid advertisements. The statistic may be higher, though, simply because data does not include information about whether or not users clicked organic results before clicking on the paid advertisements. […]