Austin Texas Welcomes Smith-Digital SEO Team from Houston

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Smith-Digital Moves to Austin, Texas

City of Austin, TX is a tech-savvy city, and Smith-Digital has decided to send its most talented experts into the field there. Our team has over 20 combined years of experience in Website Design, Search Engine Optimization and Internet Marketing Austin TX, and are ready for the challenges ahead in a competitive city like Austin. Smith-Digital adheres to strict guidelines for Website Accessibility, and provides work experience ranging from small business websites to large enterprise-level and State/Government contracts in Texas.

Professional Search Engine Optimization Services

Search Engine Optimization is a process that takes a lot of patience, attention to detail and research. Monitoring your top competitors is the key to a successful SEO campaign. Many companies or individuals will attempt to increase your rankings as fast as possible, ignoring the concepts of steady, organic growth.

If there is any one thing I believe that search engines are looking for, it is steady growth and additions to content. Depending on your competition, sometimes monthly updates is all it will take to get you near the top of the list when it comes to your keywords. Other campaigns must be more aggressive, including weekly updates, thoughtful, researched Website Content for SEO, an Optimized Website SEO Structure and reciprocal links with other pages that have similar content.

Trust a Company With a Proven, Long Term Track Record

Smith-Digital provides natural, Organic Search Engine Rankings Growth. We guarantee to get your site ranking high, and our promise is to keep your site there. Be wary of offers to “put you on the Ranking in Google“, especially those that make guarantees. For the most part, these sorts of companies are relying heavily on outdated and or black-hat techniques, which could permanently damage the reputation–and rankings–of your website.

Remember, algorithms for search engines are always changing, and keeping up with those changes is key to a successful search engine optimization campaign. In the early 2010’s, Google put an emphasis on their Local Map Business SEO. As of 2015, they have added a major focus on mobile-friendly sites. One thing remains to be true now, and likely always will, and that is that relevant, quality content will at most times trump those competitors who use fly-by-night and excessive techniques to increase their rankings.

 

How Long to Rank High (Number One) in Google?

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When asking questions like “how fast can I increase my website rankings” or “how long does SEO take”, you should take into account that natural growth is important. Overly aggressive optimization techniques can result in timely penalties in major search engines like Google and Yahoo. Imitating natural growth during optimization will provide long-term results.

How Fast Can I Increase My Website Rankings

Our Search Engine Optimization plans begin as short as 6 months.However, for new domain names, we recommend

Do AdWords Count as Backlinks from AdSense Sites?

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Do AdWords Ads Help Increase Backlinks (in-links) for Link Building?

Google AdWords LogoUnfortunately, the answer to this is easy; NO. There are multiple reasons why this is an ineffective method of creating backlinks. Check out this SEO Forum Article titled “Do Adword adverts count as backlinks from adsense sites?”

Reasons AdWords Ads Don’t Increase Backlinks

Search Engines Spiders or Robots Won’t Read JavaScript Data

So here is the first nail in the coffin; your AdWords ad is written in JavaScript. Search engines robots and spiders do not analyze Javascript (yet); they simply will not read and interpret the data. A search engine spider will not conclude that the object is linking to your site. And finally, even if they did, AdWords ads work by redirecting the user through Google’s servers –not directly to your website.

AdWords Redirects Traffic Through Google’s Servers Before Linking to Your Website

That’s right; even if AdWords ads counted as backlinks, Google would be first on the list of beneficiaries. If you notice the status bar in your browser after clicking on some AdWords ads, you’ll notice the URL “google.ad.sgdoubleclick.net”. Read this article about a common problem with Mozilla Firefox causing redirection error(s) that preventing you from contacting this server (and can subsequently cause problems displaying Google AdWords ads)

Does AdWords Attribute to an Increase in My Google PageRank, Rankings or Pages Index?

Again, unfortunately, NO, says Matt Cutts. (Or, supposedly no, say the conspirators) Check out this posting from his blog, summarized below:

“Joining service X (AdSense, blogsearch, News crawl, any Google service that uses a bot) doesn’t queue up pages to be include in our main web index … Just as always, participating in AdSense or being in our blogsearch doesn’t get you any ‘extra’ crawling (or ranking) in our web index whatsoever. You don’t get any extra representation in our index, you don’t get crawled/indexed any faster by our webcrawl, and you don’t get any boost in ranking.”

Read Matt Cutts full article about how Google services affect PageRank and other domain and link scoring.

 

What is an Open Source Project?

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What is Open Source?

Wikipedia defines open source by stating it “describes practices in production and development that promote access to the end product’s source materials.” In other words, once the project is completed the source code will be made available to the public at no charge. Though free, the use of most open source projects are still bound by some type of agreement, or license.

Common Open Source Public Licenses

Some of the most common public licenses (out of a list of many found here, provided by opensource.org):

GNU General Public License version 3.0 (GPL-3.0)

GNU Library or “Lesser” General Public License version 3.0 (LGPL-3.0)

PHP License 3.0 (PHP-3.0)

Simple Public License 2.0 (Simple-2.0)

Popular Open Source Projects

Below is a list of current open source projects, each with a brief description:

Open Source Web Browser SoftwareMozilla Firefox

Category: Web Browser

From Website: “The common thread that runs throughout Mozilla is our belief that, as the most significant social and technological development of our time, the Internet is a public resource that must remain open and accessible to all.”
[read more]

 

Open Source Blog Website PlatformWordPress

Category: Blog/Website Platform

From Website: “WordPress is web software you can use to create a beautiful website or blog… The core software is built by hundreds of community volunteers, and … there are thousands of plugins and themes available to transform your site into almost anything you can imagine.”
[read more]

Putty

Apache HTTP Server

MySQL Community Server

Does SEO Increase Website Traffic?

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Can SEO Increase My Website’s Traffic?

Yes, it can and Smith-Digital, located in Houston Texas, can help. Search Engine Optimization (SEO) is a strategy used by website designers and web developers to optimize the structure, content and links within your website. This optimization prepares your website for search engines, making it easier to be fully indexed. All websites that want to rank better in search engines, rank number one on Google or rank high in local map results need SEO.

How Long Until My Website Rankings Increase?

Some of our clients see drastic increases in traffic after the first session. It is recommended that customers secure their domain name as far in advance as possible. This helps establish longevity for the domain name. Domain names that are recently registered will more than likely not rank high within their first three to six months. An option is to purchase established domain names, however these can be very expensive. The best policy is always to register the domain name first, and begin search engine optimization as soon as the website is completed and online. Also, make sure to submit your URL to Google to be indexed as soon as you have content online. This will give you an idea of your starting point with keywords, and the amount of competition you will be up against.

Should I Trust Companies that Offer “Guaranteed First Page Results”?

Do pigs fly? If getting first-page status on Google were that easy, no one would stay for long. You will always notice (in Google, at least) consistency with the top, quality organic results. These websites are distinguished above others, as their content and”popularity” show. Established websites that have been optimized for a year or more stand a high chance of remaining in the “first-page” results even after discontinuing SEO services. Smith-Digital does not guarantee any specific rankings, however we do guarantee to use 100% acceptable, “white hat” techniques to naturally increase your website’s organic rankings in search engines like Google.

What is WordPress?

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Wordpress.org

What is WordPress?

WordPress blogs are a great way for you and/or your business to get a web presence quickly.When it comes to blogs, content is by far the most important aspect. Blog writers should take time and care to publish article and posts that are relevant to their site. Using a platform that allows for easy social network sharing is also very important for a successful blog. Smith-Digital uses WordPress for all of blogs that we develop. Being that WordPress is an open source platform, blogs can be setup quickly and are very cost effective. Plugins for social media sharing, as well as RSS feeds, can enable a site to get their information out quickly. Blogs are also very helpful for search engine optimization. Content that is relevant to the rest of the website will help increase the size of your site, and can help to quickly increase your search engine rankings. If you are looking to get your message out, or would like to use a blog to increase the amount of content and frequency that your site is updated, Contact Smith-Digital today for more information.

Increase Website Traffic

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Increase Website Traffic – Houston, Texas

Example of Website Traffic Increases - Houston, TX

Are you looking to increase website traffic? Do you need more traffic for your business? Smith-Digital offers search engine optimization services to increase traffic to your website. Our team of search engine optimization professionals will handle all aspects of SEO for your website, including:

Increase Website Traffic with More Content

The fact is, sites with more and better content rank higher in search engines. Let Smith-Digital provide you with an in-depth analysis of your current website (if any), as well as an estimate containing our proposed updates. Our articles are always over the 300 word minimum, and will be tailored to your industry or existing content. Our team of copywriters will work with you to increase traffic to your website.

Optimizing Website Structure

Building your website properly is important too. Using TAGs, ALTs and Descriptions to provide additional information to search engine web crawler bots is also important. Minor changes to the structure of your website can help with increasing traffic to your website.

Link Building

Using outbound links throughout content, and generating incoming (reciprocal) link. Many compare having inbound links to “votes” for your website in search engines. Realistically, links help search engines crawl the internet,and without them the bots would go nowhere. Try to have at lest one outbound link on every page, and make sure the content on the site is relevant to your website.

Optimizing Images and Links

Optimizing the images and links found within your website is a quick and easy to to help with your search engine optimization (SEO). These tags provide additional information to search engines that is not normally available when including an image. Links should have titles and alts for both search engines and users alike; when a user rolls their mouse over the link, the text contained in the ALT tag will display in their browser.

HTTP Status Code, Web Page Error Codes

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HTTP Status Code Definitions – Web Page Error Codes

We will discuss the common error codes associated with your website and web hosting account. The definitions for these status codes have been excerpted from the World Wide Web Consortium’s webpage; “HTTP/1.1: Status Code Definitions“. All credit for quoted information is assumed given to W3C. They are an excellent group. Visit the previously listed page for all HTTP status code definitions.

404 Not Found Error

404 Not Found Error Code“10.4.5 404 Not Found

The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.”

You are used to seeing this in Internet Explorer and FireFox as “Server not found” or “Web page not found”. This status code means the filename or folder is not found; it does not (currently) exist. Depending on your server and hosting account, you may be able to modify or replace the templates used for these pages. Adding your company’s logo or a brief contact form or phone number is a great idea.

 

 

SEO Company Houston Texas

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SEO Company Houston, Texas

Smith-Digital is an SEO Company in Houston, Texas. We provide search engine optimization services, web site and web page design and internet marketing to clients in the Houston metropolitan area. If you are looking to research SEO (and its techniques and tactics), we have a number of related articles available for you to read. Please visit any of the links below for more information about our website and company.

How Much Does SEO Competition Matter

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SEO Competition in Houston, Texas

SEO Competition refers to websites that you are competing for rankings with in search engines. If you want to rank high in search engines, or rank on the first page of Google, you have to take your direct competition into account while performing search engine optimization (SEO) in Houston, Texas. You’ll also want to take note of the different SEO techniques they are using, and how frequently their website is updated. Knowing that your biggest competitor does SEO quarterly should give you the idea that, with monthly search engine optimization, you can outrank them.

How Much SEO Competition Do I Have?

You can tell your direct competition by using search engines to find keywords and phrases that you would expect customer to use. If you were a Search Engine Optimization company like Smith-Digital, you would target phrases like “seo houston”, “seo in houston tx”, “seo houston texas”, “first page rankings”, and so on. For more specific locations (like if you live in a suburb of a large city, or in the metropolitan area) you could use more specific searches like “seo katy tx”, “seo sugar land”, “seo the woodlands”, and so on. Using these refined, location-specific keyword phrases will hopefully help match you with users that are searching for your type of business.

How Can I Beat the Competition?

Regular updating and adding to your website is very important for SEO in Houston, TX. Link building can (is) also a very important aspect, especially for newly built websites. Both inbound and outbound links are considered by search engines, as is the content found in the links. It is pointless to generate thousands of inbound links from link farms or other non-related web pages. Quality, reciprocal links will help to quickly increase your website rankings in search engines like Google, Yahoo, Bing and so on.

How Long Before I Beat My Competition?

This will depend on a number of items; see if you can discover how frequently the competition’s website is updated and what techniques of SEO they are using. If they are updating monthly, update your website weekly! If they are adding 5 links per month, add 10! Your goal is to out-do your competitors so that you can rank higher than them in search engines like Google. Smith-Digital in Houston Texas can help you beat your SEO competition!