Quick Tips for SEO

Does SEO Increase Website Traffic?

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Can SEO Increase My Website’s Traffic?

Yes, it can and Smith-Digital, located in Houston Texas, can help. Search Engine Optimization (SEO) is a strategy used by website designers and web developers to optimize the structure, content and links within your website. This optimization prepares your website for search engines, making it easier to be fully indexed. All websites that want to rank better in search engines, rank number one on Google or rank high in local map results need SEO.

How Long Until My Website Rankings Increase?

Some of our clients see drastic increases in traffic after the first session. It is recommended that customers secure their domain name as far in advance as possible. This helps establish longevity for the domain name. Domain names that are recently registered will more than likely not rank high within their first three to six months. An option is to purchase established domain names, however these can be very expensive. The best policy is always to register the domain name first, and begin search engine optimization as soon as the website is completed and online. Also, make sure to submit your URL to Google to be indexed as soon as you have content online. This will give you an idea of your starting point with keywords, and the amount of competition you will be up against.

Should I Trust Companies that Offer “Guaranteed First Page Results”?

Do pigs fly? If getting first-page status on Google were that easy, no one would stay for long. You will always notice (in Google, at least) consistency with the top, quality organic results. These websites are distinguished above others, as their content and”popularity” show. Established websites that have been optimized for a year or more stand a high chance of remaining in the “first-page” results even after discontinuing SEO services. Smith-Digital does not guarantee any specific rankings, however we do guarantee to use 100% acceptable, “white hat” techniques to naturally increase your website’s organic rankings in search engines like Google.

Increase Website Traffic

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Increase Website Traffic – Houston, Texas

Example of Website Traffic Increases - Houston, TX

Are you looking to increase website traffic? Do you need more traffic for your business? Smith-Digital offers search engine optimization services to increase traffic to your website. Our team of search engine optimization professionals will handle all aspects of SEO for your website, including:

Increase Website Traffic with More Content

The fact is, sites with more and better content rank higher in search engines. Let Smith-Digital provide you with an in-depth analysis of your current website (if any), as well as an estimate containing our proposed updates. Our articles are always over the 300 word minimum, and will be tailored to your industry or existing content. Our team of copywriters will work with you to increase traffic to your website.

Optimizing Website Structure

Building your website properly is important too. Using TAGs, ALTs and Descriptions to provide additional information to search engine web crawler bots is also important. Minor changes to the structure of your website can help with increasing traffic to your website.

Link Building

Using outbound links throughout content, and generating incoming (reciprocal) link. Many compare having inbound links to “votes” for your website in search engines. Realistically, links help search engines crawl the internet,and without them the bots would go nowhere. Try to have at lest one outbound link on every page, and make sure the content on the site is relevant to your website.

Optimizing Images and Links

Optimizing the images and links found within your website is a quick and easy to to help with your search engine optimization (SEO). These tags provide additional information to search engines that is not normally available when including an image. Links should have titles and alts for both search engines and users alike; when a user rolls their mouse over the link, the text contained in the ALT tag will display in their browser.

SEO Company Houston Texas

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SEO Company Houston, Texas

Smith-Digital is an SEO Company in Houston, Texas. We provide search engine optimization services, web site and web page design and internet marketing to clients in the Houston metropolitan area. If you are looking to research SEO (and its techniques and tactics), we have a number of related articles available for you to read. Please visit any of the links below for more information about our website and company.

How Much Does SEO Competition Matter

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SEO Competition in Houston, Texas

SEO Competition refers to websites that you are competing for rankings with in search engines. If you want to rank high in search engines, or rank on the first page of Google, you have to take your direct competition into account while performing search engine optimization (SEO) in Houston, Texas. You’ll also want to take note of the different SEO techniques they are using, and how frequently their website is updated. Knowing that your biggest competitor does SEO quarterly should give you the idea that, with monthly search engine optimization, you can outrank them.

How Much SEO Competition Do I Have?

You can tell your direct competition by using search engines to find keywords and phrases that you would expect customer to use. If you were a Search Engine Optimization company like Smith-Digital, you would target phrases like “seo houston”, “seo in houston tx”, “seo houston texas”, “first page rankings”, and so on. For more specific locations (like if you live in a suburb of a large city, or in the metropolitan area) you could use more specific searches like “seo katy tx”, “seo sugar land”, “seo the woodlands”, and so on. Using these refined, location-specific keyword phrases will hopefully help match you with users that are searching for your type of business.

How Can I Beat the Competition?

Regular updating and adding to your website is very important for SEO in Houston, TX. Link building can (is) also a very important aspect, especially for newly built websites. Both inbound and outbound links are considered by search engines, as is the content found in the links. It is pointless to generate thousands of inbound links from link farms or other non-related web pages. Quality, reciprocal links will help to quickly increase your website rankings in search engines like Google, Yahoo, Bing and so on.

How Long Before I Beat My Competition?

This will depend on a number of items; see if you can discover how frequently the competition’s website is updated and what techniques of SEO they are using. If they are updating monthly, update your website weekly! If they are adding 5 links per month, add 10! Your goal is to out-do your competitors so that you can rank higher than them in search engines like Google. Smith-Digital in Houston Texas can help you beat your SEO competition!

FOLLOW or NOFOLLOW?

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Should I use follow or nofollow for my internal links?

To follow, or not to follow… Links have several options that can be specified for search engines. One of those options is rel=”nofollow”, which instructs a search engine not to follow the link, but to continue on the current page. The questions has been asked “should I use follow or nofollow for internal links“? The quick answer is NO, you should not use rel=”nofollow”. Who says so, you may ask? See this video about Matt Cutts (from Google); he gives you an excellent answer in about 2 minutes. It is well worth the time to watch it about FOLLOW and NOFOLLOW links.

Why do some people suggest to use nofollow for internal links?

What is the reasoning behind using rel=”nofollow”? Some believe that using FOLLOW on internal links creates excessive searching and/or indexing for search engines. If this were the case, precious resources could be wasted having bots follow links that eventually all bring themselves back to the same pages. How would this benefit the website? It would seem that excessive searching within the same site would ensure a thorough indexing of it. This may not be the case, though. If there are flaws within the internal structure of your website, pages or entire sections of your website could be missed.

How important is a sitemap.xml for search engines to index my site properly?

Missing data is the last problem you want when it comes to your website. The best way to ensure that your site is indexed properly in Google, and other search engines, is to use a sitemap file–“sitemap.xml”, “page-sitemap.xml”, “post-sitemap.xml” and so on. The larger the website, the larger (or at least more thorough) the sitemap should be. One of the advantages of using a content management system (CMS) is that these files can be automatically generated and updated by the system.

SEO Houston, TX

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Smith-Digital - SEO Houston TXSEO Houston TX

Call us “seo houston tx”; Smith-Digital provides Search Engine Optimization (SEO) and to its clients in Houston TX. It can be difficult to find a company that does Search Engine Optimization properly. That is, without using “black hat” techniques like keyword stuffing, links farms, and repetitive social bookmarking. Smith-Digital only uses proper SEO techniques. These include content writing and optimizing, inbound links (linking) and reciprocal link building, local map and business directory submissions, search engine optimized structure analysis, and many others. We specialize in content writing and optimization in Houston, TX.

Content for SEO

It is the opinion of most, especially in 2011 with Google’s “Panda” update, that content can be a deal maker, or breaker. Content is so important when it comes to SEO; as a search engines reads through your site, how could it possibly rank high without being incredibly relevant to the users search terms or keyword phrases? “Content, content, content!” we say, and it has provided us with quite a bit of success. Of course, relevant content isn’t always easy to come by for business owners; that is the main reason Smith-Digital offers content writing for individuals and businesses in Houston, TX.

SEO the Right Way!

Do you need help with Search Engine Optimization in Houston Texas? Have you tried to use search engine optimization on your own site with little or no result? Contact Smith-Digital today for a free estimate for SEO services on your website. To rank high in Google and other search engines, SEO is a must! Our team of professionals will work with you from the start, and continue to work with you until your site is ranking where it needs to be. Of course, be careful of companies that guarantee “first page rankings” in Houston, TX; many of these companies may be able to quickly increase website rankings, but as with anything else that is done improperly (or even unfairly) your rankings will fare badly as the site continues to grow.

Organic vs. Paid Ranking

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Organic vs Paid Search Engine Rankings

Which is better?

It is estimated* that more than 3 out of 4 search engines users choose organic results over paid advertisements. The statistic may be higher, though, simply because data does not include information about whether or not users clicked organic results before clicking on the paid advertisements. Either way, organic search engine results are surely the best way to increase website traffic. Websites found on the first page of search engine results have an exponentially better chance of being picked than those on even the second page.

Organic Search Engine Rankings – What gives?

Today, we as a whole put a lot of trust in Google (and search engines in general); not only with our digital identity, but also with information we request and view. Organic results use Google’s coveted algorithm to pick the best, most relevant and popular websites to answer our questions or find what we’re looking for. A goal for any website is to have a number of different first page rankings within search engines. Of course, as with anything else done correctly, this will take time and steady effort. If first page rankings were as easy to achieve as some make it sound, search engines would be a volatile place with constantly changing results based on little or no pertinent information.

Paid Rankings – You Get What You Pay For (and More)

A simple trick to “get quick first-page stardom” is by using pay-per-click advertising. Relatively inexpensive, and a possible quick and easy fix for low traffic websites, programs such as AdWords can boost your traffic cost-effectively. Per-click budgets average from under $.25 to multiple-dollar bids. Your per-click budget will depend on the competitiveness of the market and your personal budget for internet marketing. Many PPC programs offer a free credit to start, sometimes as high as $100 free to start. Take advantage of these! You can quickly get an idea of the traffic this type of compaign would generate, and help you to estimate a reasonable monthly budget to increase your traffic (and bottom line).

*MarketingSherpa & Enquiro Research